2025
2025
Wobbles
Wobbles approached The Lost Project for a comprehensive brand overhaul. The primary objective was to refresh their visual identity and amplify their digital presence to better connect with Pune's dynamic food-loving audience and stand out in a competitive market.
Social Media
Re-Branding
Social Media
Re-Branding
Food
Project Goal
An end-to-end creative partnership encompassing brand identity, digital marketing, and in-store experience design. Key deliverables included a logo redesign, complete social media management (strategy, content creation, and posting), video production, and menu design.
The Lost Project Results
Outcome vs. Objectives: The comprehensive brand refresh was a remarkable success, completely transforming Wobbles' market presence and achieving all initial goals.
Key Achievements: Elevated Brand Image: The new logo and consistent visual identity gave Wobbles a professional, modern, and highly appealing look that resonated instantly with their target audience.
Significant Social Growth: Our strategic social media management led to a substantial increase in followers, reach, and engagement rates, creating a vibrant online community around the brand.
Enhanced In-Store Experience: The beautifully designed menu elevated the customer experience, reinforcing the quality and personality of the brand at the point of purchase.
Increased Footfall & Sales: The amplified online buzz and refreshed, professional branding directly contributed to increased brand recognition and a noticeable uptick in customer traffic and sales.
Overall Impact: Through an integrated strategy of design, video, and social media, The Lost Project successfully re-energized the Wobbles brand, making it a top-of-mind destination for dessert lovers in Pune and positioning it for long-term growth. Sources
Problem
Outdated Visual Identity: While their products were loved, Wobbles' existing branding and logo felt dated and didn't fully capture the fun, vibrant energy of their desserts.
Inconsistent Brand Experience: There was a disconnect between their delicious offerings and their presentation online and in-store. The brand's personality was not shining through consistently across their social media and physical menu.
Low Digital Engagement: Wobbles needed a strategic approach to cut through the noise on social media, engage their audience more effectively, and translate online buzz into real-world foot traffic.
Young adults, families, and dessert enthusiasts in and around Pune who are active on social media and looking for trendy, high-quality sweet treats.
Solution
Solution
Strategic Approach: The Lost Project devised a holistic strategy to create a cohesive, vibrant, and irresistible brand experience. Our plan was to inject a sense of fun, motion, and deliciousness into every brand touchpoint, ensuring that the Wobbles brand felt as delightful as its desserts taste.
The Big Idea: To build a brand identity around the core concept of "Wobbles" itself – playful, energetic, and full of movement. We aimed to create a visually dynamic and "Instagrammable" brand world that was modern, fun, and consistently applied, from a social media Reel right down to the price on their physical menu.
The Lost Projects Action Plan
The Lost Projects Action Plan
The Lost Project's team meticulously managed the entire brand refresh, ensuring a seamless and integrated rollout.
Process & Implementation: Our process involved deep-dive brand workshops, creative concepting, iterative design phases, content production schedules, and strategic deployment across all channels.
Deliverables & Tactics:
Logo Redesign: We designed a fresh, modern logo that incorporated playful typography and a sense of movement, perfectly reflecting the brand's name and energetic spirit.
Social Media Management: We took full control of their social channels, implementing a content strategy focused on high-quality, drool-worthy visuals. This included professional food photography, engaging video content, interactive Instagram Stories (polls, Q&As), and a consistent posting schedule to maximize reach and engagement.
Video Content: Our team produced a series of dynamic, short-form videos optimized for social media. This included captivating Reels showcasing the creation of their desserts, behind-the-scenes content, and customer reactions to build authenticity and hype.
Menu Design: We designed a brand new in-store menu that integrated the new logo, color palette, and playful typography. The layout was clean, easy to read, and visually appealing, creating a cohesive and upgraded in-store brand experience.
The Lost Project's team meticulously managed the entire brand refresh, ensuring a seamless and integrated rollout.
Process & Implementation: Our process involved deep-dive brand workshops, creative concepting, iterative design phases, content production schedules, and strategic deployment across all channels.
Deliverables & Tactics:
Logo Redesign: We designed a fresh, modern logo that incorporated playful typography and a sense of movement, perfectly reflecting the brand's name and energetic spirit.
Social Media Management: We took full control of their social channels, implementing a content strategy focused on high-quality, drool-worthy visuals. This included professional food photography, engaging video content, interactive Instagram Stories (polls, Q&As), and a consistent posting schedule to maximize reach and engagement.
Video Content: Our team produced a series of dynamic, short-form videos optimized for social media. This included captivating Reels showcasing the creation of their desserts, behind-the-scenes content, and customer reactions to build authenticity and hype.
Menu Design: We designed a brand new in-store menu that integrated the new logo, color palette, and playful typography. The layout was clean, easy to read, and visually appealing, creating a cohesive and upgraded in-store brand experience.
More Works
(TLP® — 02)
©2024
FAQ
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
What do our timelines look like?
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
What do our timelines look like?
2025
Wobbles
Wobbles approached The Lost Project for a comprehensive brand overhaul. The primary objective was to refresh their visual identity and amplify their digital presence to better connect with Pune's dynamic food-loving audience and stand out in a competitive market.
Social Media
Re-Branding
Food
Project Goal
An end-to-end creative partnership encompassing brand identity, digital marketing, and in-store experience design. Key deliverables included a logo redesign, complete social media management (strategy, content creation, and posting), video production, and menu design.
The Lost Project Results
Outcome vs. Objectives: The comprehensive brand refresh was a remarkable success, completely transforming Wobbles' market presence and achieving all initial goals.
Key Achievements: Elevated Brand Image: The new logo and consistent visual identity gave Wobbles a professional, modern, and highly appealing look that resonated instantly with their target audience.
Significant Social Growth: Our strategic social media management led to a substantial increase in followers, reach, and engagement rates, creating a vibrant online community around the brand.
Enhanced In-Store Experience: The beautifully designed menu elevated the customer experience, reinforcing the quality and personality of the brand at the point of purchase.
Increased Footfall & Sales: The amplified online buzz and refreshed, professional branding directly contributed to increased brand recognition and a noticeable uptick in customer traffic and sales.
Overall Impact: Through an integrated strategy of design, video, and social media, The Lost Project successfully re-energized the Wobbles brand, making it a top-of-mind destination for dessert lovers in Pune and positioning it for long-term growth. Sources
Problem
Outdated Visual Identity: While their products were loved, Wobbles' existing branding and logo felt dated and didn't fully capture the fun, vibrant energy of their desserts.
Inconsistent Brand Experience: There was a disconnect between their delicious offerings and their presentation online and in-store. The brand's personality was not shining through consistently across their social media and physical menu.
Low Digital Engagement: Wobbles needed a strategic approach to cut through the noise on social media, engage their audience more effectively, and translate online buzz into real-world foot traffic.
Young adults, families, and dessert enthusiasts in and around Pune who are active on social media and looking for trendy, high-quality sweet treats.
Solution
Strategic Approach: The Lost Project devised a holistic strategy to create a cohesive, vibrant, and irresistible brand experience. Our plan was to inject a sense of fun, motion, and deliciousness into every brand touchpoint, ensuring that the Wobbles brand felt as delightful as its desserts taste.
The Big Idea: To build a brand identity around the core concept of "Wobbles" itself – playful, energetic, and full of movement. We aimed to create a visually dynamic and "Instagrammable" brand world that was modern, fun, and consistently applied, from a social media Reel right down to the price on their physical menu.
The Lost Projects Action Plan
The Lost Project's team meticulously managed the entire brand refresh, ensuring a seamless and integrated rollout.
Process & Implementation: Our process involved deep-dive brand workshops, creative concepting, iterative design phases, content production schedules, and strategic deployment across all channels.
Deliverables & Tactics:
Logo Redesign: We designed a fresh, modern logo that incorporated playful typography and a sense of movement, perfectly reflecting the brand's name and energetic spirit.
Social Media Management: We took full control of their social channels, implementing a content strategy focused on high-quality, drool-worthy visuals. This included professional food photography, engaging video content, interactive Instagram Stories (polls, Q&As), and a consistent posting schedule to maximize reach and engagement.
Video Content: Our team produced a series of dynamic, short-form videos optimized for social media. This included captivating Reels showcasing the creation of their desserts, behind-the-scenes content, and customer reactions to build authenticity and hype.
Menu Design: We designed a brand new in-store menu that integrated the new logo, color palette, and playful typography. The layout was clean, easy to read, and visually appealing, creating a cohesive and upgraded in-store brand experience.
More Works
(TLP® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
What do our timelines look like?
2025
Wobbles
Wobbles approached The Lost Project for a comprehensive brand overhaul. The primary objective was to refresh their visual identity and amplify their digital presence to better connect with Pune's dynamic food-loving audience and stand out in a competitive market.
Social Media
Re-Branding
Food
Project Goal
An end-to-end creative partnership encompassing brand identity, digital marketing, and in-store experience design. Key deliverables included a logo redesign, complete social media management (strategy, content creation, and posting), video production, and menu design.
The Lost Project Results
Outcome vs. Objectives: The comprehensive brand refresh was a remarkable success, completely transforming Wobbles' market presence and achieving all initial goals.
Key Achievements: Elevated Brand Image: The new logo and consistent visual identity gave Wobbles a professional, modern, and highly appealing look that resonated instantly with their target audience.
Significant Social Growth: Our strategic social media management led to a substantial increase in followers, reach, and engagement rates, creating a vibrant online community around the brand.
Enhanced In-Store Experience: The beautifully designed menu elevated the customer experience, reinforcing the quality and personality of the brand at the point of purchase.
Increased Footfall & Sales: The amplified online buzz and refreshed, professional branding directly contributed to increased brand recognition and a noticeable uptick in customer traffic and sales.
Overall Impact: Through an integrated strategy of design, video, and social media, The Lost Project successfully re-energized the Wobbles brand, making it a top-of-mind destination for dessert lovers in Pune and positioning it for long-term growth. Sources
Problem
Outdated Visual Identity: While their products were loved, Wobbles' existing branding and logo felt dated and didn't fully capture the fun, vibrant energy of their desserts.
Inconsistent Brand Experience: There was a disconnect between their delicious offerings and their presentation online and in-store. The brand's personality was not shining through consistently across their social media and physical menu.
Low Digital Engagement: Wobbles needed a strategic approach to cut through the noise on social media, engage their audience more effectively, and translate online buzz into real-world foot traffic.
Young adults, families, and dessert enthusiasts in and around Pune who are active on social media and looking for trendy, high-quality sweet treats.
Solution
Strategic Approach: The Lost Project devised a holistic strategy to create a cohesive, vibrant, and irresistible brand experience. Our plan was to inject a sense of fun, motion, and deliciousness into every brand touchpoint, ensuring that the Wobbles brand felt as delightful as its desserts taste.
The Big Idea: To build a brand identity around the core concept of "Wobbles" itself – playful, energetic, and full of movement. We aimed to create a visually dynamic and "Instagrammable" brand world that was modern, fun, and consistently applied, from a social media Reel right down to the price on their physical menu.
The Lost Projects Action Plan
The Lost Project's team meticulously managed the entire brand refresh, ensuring a seamless and integrated rollout.
Process & Implementation: Our process involved deep-dive brand workshops, creative concepting, iterative design phases, content production schedules, and strategic deployment across all channels.
Deliverables & Tactics:
Logo Redesign: We designed a fresh, modern logo that incorporated playful typography and a sense of movement, perfectly reflecting the brand's name and energetic spirit.
Social Media Management: We took full control of their social channels, implementing a content strategy focused on high-quality, drool-worthy visuals. This included professional food photography, engaging video content, interactive Instagram Stories (polls, Q&As), and a consistent posting schedule to maximize reach and engagement.
Video Content: Our team produced a series of dynamic, short-form videos optimized for social media. This included captivating Reels showcasing the creation of their desserts, behind-the-scenes content, and customer reactions to build authenticity and hype.
Menu Design: We designed a brand new in-store menu that integrated the new logo, color palette, and playful typography. The layout was clean, easy to read, and visually appealing, creating a cohesive and upgraded in-store brand experience.
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
What do our timelines look like?