2025
2025
Ethoski Cosmetology Lounge
Ethoski, a Pune-based skin clinic led by Dr. Shilpa, aiming to be known as "Your Skinspert."
Video Production
Social Media
Video Production
Social Media
Cosmetology | Skin Aesthetics
Project Goal
Our mission was to rapidly transform Ethoski's social media presence in March. Key objectives included significantly increasing visibility and engagement across platforms, establishing Dr. Shilpa as a leading local authority in skincare, celebrating Women's Day authentically, and ultimately driving clinic growth within the Pune market.
The Lost Project Results
Instagram Ignition
Views soared by 57.6%, reach climbed 13.5%, and interactions exploded by 113.5%.
Local stories and before/after visuals dominated Instagram.
Facebook ads drove significant reach, traffic, and engagement.
Instagram link clicks dipped, signaling an optimization opportunity.
Problem
Ethoski, while possessing expert dermatological services, lacked a strong, engaging social media presence to connect with its target audience in Pune.
There was a need to establish Dr. Shilpa as a leading authority in cosmetology within the local community.
The clinic sought to increase appointment bookings and promote specific summer-focused treatments.
They wanted to do this in a way that celebrated the women of Pune.
They needed to create content that was both informative and entertaining, to cut through the social media noise.
The target audience for Ethoski includes individuals seeking affordable cosmetology services without compromising on quality. This includes students, young professionals, and budget-conscious consumers interested in beauty and wellness. We will further segment the audience based on specific service interests (e.g., skincare, hair care, nail care) to tailor our marketing efforts.
Solution
Solution
Podcast Series "Your Skinspert by Dr. Shilpa"
Video-First Strategy
Comprehensive March Content Plan
Increased Brand Awareness
Increased Brand Awareness - Significant growth in social media followers and website traffic. Enhanced Authority: Dr. Shilpa established as a trusted skincare expert in Pune.
Boosted Engagement: High levels of interaction with Instagram Stories, Reels, and podcast content. Increased Appointments: Measurable rise in clinic appointment bookings and treatment inquiries.
Positive Community Impact: The campaign resonated strongly with the Pune audience, celebrating local women and addressing their specific skincare needs.
Successful Content Strategy: Proof that video-first, locally tailored content drives significant results.
Strong ROI: The paid advertising combined with the organic content, generated a high return on investment.
Comprehensive March Content Plan:Summer-centric Reels and static/carousel content addressing common skincare concerns, including de-tanning, hydration, and skin lightening. Influencer collaborations to showcase Ethoski treatments. Interactive Instagram Story challenges and question stickers to boost engagement. Ads run on facebook and instagram.
The Lost Project's Action Plan
The Lost Project's Action Plan
Double Down on Reels: We'll amplify the visual storytelling that's driving engagement.
Link Click Revival: We're dissecting CTAs and content strategy to boost those clicks.
Facebook Expansion: We'll explore new avenues to capitalize on Facebook's growing momentum.
Pune Focus: We'll continue to tailor content to resonate with the local audience.
Ad Optimization: We'll refine our lead campaigns to maximize ROI.
Double Down on Reels: We'll amplify the visual storytelling that's driving engagement.
Link Click Revival: We're dissecting CTAs and content strategy to boost those clicks.
Facebook Expansion: We'll explore new avenues to capitalize on Facebook's growing momentum.
Pune Focus: We'll continue to tailor content to resonate with the local audience.
Ad Optimization: We'll refine our lead campaigns to maximize ROI.
March was a testament to the power of our video-first, locally-focused strategy. We've not just increased Ethoski's numbers; we've built a community. We've turned viewers into believers. And we're just getting started.
More Works
(TLP® — 02)
©2024
FAQ
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
What do our timelines look like?
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
What do our timelines look like?
2025
Ethoski Cosmetology Lounge
Ethoski, a Pune-based skin clinic led by Dr. Shilpa, aiming to be known as "Your Skinspert."
Video Production
Social Media
Cosmetology | Skin Aesthetics
Project Goal
Our mission was to rapidly transform Ethoski's social media presence in March. Key objectives included significantly increasing visibility and engagement across platforms, establishing Dr. Shilpa as a leading local authority in skincare, celebrating Women's Day authentically, and ultimately driving clinic growth within the Pune market.
The Lost Project Results
Instagram Ignition
Views soared by 57.6%, reach climbed 13.5%, and interactions exploded by 113.5%.
Local stories and before/after visuals dominated Instagram.
Facebook ads drove significant reach, traffic, and engagement.
Instagram link clicks dipped, signaling an optimization opportunity.
Problem
Ethoski, while possessing expert dermatological services, lacked a strong, engaging social media presence to connect with its target audience in Pune.
There was a need to establish Dr. Shilpa as a leading authority in cosmetology within the local community.
The clinic sought to increase appointment bookings and promote specific summer-focused treatments.
They wanted to do this in a way that celebrated the women of Pune.
They needed to create content that was both informative and entertaining, to cut through the social media noise.
The target audience for Ethoski includes individuals seeking affordable cosmetology services without compromising on quality. This includes students, young professionals, and budget-conscious consumers interested in beauty and wellness. We will further segment the audience based on specific service interests (e.g., skincare, hair care, nail care) to tailor our marketing efforts.
Solution
Podcast Series "Your Skinspert by Dr. Shilpa"
Video-First Strategy
Comprehensive March Content Plan
Increased Brand Awareness
Increased Brand Awareness - Significant growth in social media followers and website traffic. Enhanced Authority: Dr. Shilpa established as a trusted skincare expert in Pune.
Boosted Engagement: High levels of interaction with Instagram Stories, Reels, and podcast content. Increased Appointments: Measurable rise in clinic appointment bookings and treatment inquiries.
Positive Community Impact: The campaign resonated strongly with the Pune audience, celebrating local women and addressing their specific skincare needs.
Successful Content Strategy: Proof that video-first, locally tailored content drives significant results.
Strong ROI: The paid advertising combined with the organic content, generated a high return on investment.
Comprehensive March Content Plan:Summer-centric Reels and static/carousel content addressing common skincare concerns, including de-tanning, hydration, and skin lightening. Influencer collaborations to showcase Ethoski treatments. Interactive Instagram Story challenges and question stickers to boost engagement. Ads run on facebook and instagram.
The Lost Project's Action Plan
Double Down on Reels: We'll amplify the visual storytelling that's driving engagement.
Link Click Revival: We're dissecting CTAs and content strategy to boost those clicks.
Facebook Expansion: We'll explore new avenues to capitalize on Facebook's growing momentum.
Pune Focus: We'll continue to tailor content to resonate with the local audience.
Ad Optimization: We'll refine our lead campaigns to maximize ROI.
March was a testament to the power of our video-first, locally-focused strategy. We've not just increased Ethoski's numbers; we've built a community. We've turned viewers into believers. And we're just getting started.
More Works
(TLP® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
What do our timelines look like?
2025
Ethoski Cosmetology Lounge
Ethoski, a Pune-based skin clinic led by Dr. Shilpa, aiming to be known as "Your Skinspert."
Video Production
Social Media
Cosmetology | Skin Aesthetics
Project Goal
Our mission was to rapidly transform Ethoski's social media presence in March. Key objectives included significantly increasing visibility and engagement across platforms, establishing Dr. Shilpa as a leading local authority in skincare, celebrating Women's Day authentically, and ultimately driving clinic growth within the Pune market.
The Lost Project Results
Instagram Ignition
Views soared by 57.6%, reach climbed 13.5%, and interactions exploded by 113.5%.
Local stories and before/after visuals dominated Instagram.
Facebook ads drove significant reach, traffic, and engagement.
Instagram link clicks dipped, signaling an optimization opportunity.
Problem
Ethoski, while possessing expert dermatological services, lacked a strong, engaging social media presence to connect with its target audience in Pune.
There was a need to establish Dr. Shilpa as a leading authority in cosmetology within the local community.
The clinic sought to increase appointment bookings and promote specific summer-focused treatments.
They wanted to do this in a way that celebrated the women of Pune.
They needed to create content that was both informative and entertaining, to cut through the social media noise.
The target audience for Ethoski includes individuals seeking affordable cosmetology services without compromising on quality. This includes students, young professionals, and budget-conscious consumers interested in beauty and wellness. We will further segment the audience based on specific service interests (e.g., skincare, hair care, nail care) to tailor our marketing efforts.
Solution
Podcast Series "Your Skinspert by Dr. Shilpa"
Video-First Strategy
Comprehensive March Content Plan
Increased Brand Awareness
Increased Brand Awareness - Significant growth in social media followers and website traffic. Enhanced Authority: Dr. Shilpa established as a trusted skincare expert in Pune.
Boosted Engagement: High levels of interaction with Instagram Stories, Reels, and podcast content. Increased Appointments: Measurable rise in clinic appointment bookings and treatment inquiries.
Positive Community Impact: The campaign resonated strongly with the Pune audience, celebrating local women and addressing their specific skincare needs.
Successful Content Strategy: Proof that video-first, locally tailored content drives significant results.
Strong ROI: The paid advertising combined with the organic content, generated a high return on investment.
Comprehensive March Content Plan:Summer-centric Reels and static/carousel content addressing common skincare concerns, including de-tanning, hydration, and skin lightening. Influencer collaborations to showcase Ethoski treatments. Interactive Instagram Story challenges and question stickers to boost engagement. Ads run on facebook and instagram.
The Lost Project's Action Plan
Double Down on Reels: We'll amplify the visual storytelling that's driving engagement.
Link Click Revival: We're dissecting CTAs and content strategy to boost those clicks.
Facebook Expansion: We'll explore new avenues to capitalize on Facebook's growing momentum.
Pune Focus: We'll continue to tailor content to resonate with the local audience.
Ad Optimization: We'll refine our lead campaigns to maximize ROI.
March was a testament to the power of our video-first, locally-focused strategy. We've not just increased Ethoski's numbers; we've built a community. We've turned viewers into believers. And we're just getting started.
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
What do our timelines look like?