2025
2025
Vishwa Carbon
At the forefront of India's commitment to a sustainable future stands Bharat Carbon, a mission-driven organization dedicated to developing impactful carbon projects and spearheading climate action. With a complex mission and a global audience, they required more than just marketing; they needed a foundational brand identity as powerful and clear as their purpose.
Bharat Carbon entrusted The Lost Project with this critical, all-encompassing task: to conceptualize, design, and build their entire brand identity from the ground up.
Video Production
Branding
Video Production
Branding
Climate Tech
Project Goal
To build the entire Bharat Carbon brand identity from its very foundation. The core objective was to create a powerful, cohesive, and compelling brand narrative and visual language that could translate their complex mission for a diverse.
The Lost Project Results
Outcome vs. Objectives: The project was a complete success, achieving the foundational goal of creating a robust, professional, and impactful brand identity where none existed before.
Key Achievements:
A Unified, Cohesive Brand: Bharat Carbon now possesses a powerful and consistent brand identity that ensures immediate recognition and credibility across all digital and physical platforms.
Clarity of Mission: Our narrative and visual work provided them with the essential tools to clearly articulate their complex mission, making it understandable and compelling to all stakeholders.
Empowered for Global Growth: The comprehensive suite of assets has empowered the Bharat Carbon team to confidently engage in high-level business development, fundraising, and community outreach.
Overall Impact: The Lost Project didn't just deliver a portfolio of assets; we built the entire narrative and visual world for a leader in the climate action space. Bharat Carbon is now fully equipped with a world-class brand identity to drive their mission forward on the global stage.
Problem
Building a Brand from Zero: Bharat Carbon had a powerful vision but needed a tangible brand identity to match. They were starting from a blank slate, requiring a complete visual and narrative world to be built from the ground up to represent their work.
Communicating Complexity: The science and logistics behind carbon projects are intricate. The central challenge was to distill this complexity into a story that was clear, accessible, and engaging for everyone from a village leader to a Wall Street investor.
Establishing Global Credibility: To succeed on the world stage, a professional, consistent, and trustworthy brand identity was not a "nice-to-have"—it was an absolute necessity to secure partnerships, funding, and trust.


Solution
Solution
Strategic Approach: The Lost Project's strategy was to function as the core architects of the Bharat Carbon brand. We pursued a holistic and immersive approach, ensuring that every single brand element, from a video frame to a business card, would speak the same visual language and reinforce their singular, vital mission.
The Big Idea: To forge a brand identity that was both scientifically authoritative and deeply human. We aimed to create a brand that felt sophisticated and global yet was rooted in the tangible, on-the-ground impact of their work. The identity would embody their name: proudly Indian ("Bharat") and resolutely focused on global environmental stewardship ("Carbon" / ".earth").

The Lost Projects Action Plan
The Lost Projects Action Plan
Deliverables & Tactics:
Video Production: We conceptualized, scripted, shot, and produced a complete library of video content, including a main brand film explaining their "why," detailed project showcases, and expert interviews.
Online Collaterals: We designed the complete visual language for their digital ecosystem, including their website a full suite of social media templates and launch content, and polished digital presentations for investor relations.
Offline Collaterals: We designed all of the brand's physical materials required for operations and outreach, including corporate stationery, print brochures, event banners and standees, and official reports.
Our Role: The Lost Project served as the sole, end-to-end creative partner, responsible for all brand strategy, narrative development, design, and production across all media.
Deliverables & Tactics:
Video Production: We conceptualized, scripted, shot, and produced a complete library of video content, including a main brand film explaining their "why," detailed project showcases, and expert interviews.
Online Collaterals: We designed the complete visual language for their digital ecosystem, including their website a full suite of social media templates and launch content, and polished digital presentations for investor relations.
Offline Collaterals: We designed all of the brand's physical materials required for operations and outreach, including corporate stationery, print brochures, event banners and standees, and official reports.
Our Role: The Lost Project served as the sole, end-to-end creative partner, responsible for all brand strategy, narrative development, design, and production across all media.
More Works
(TLP® — 02)
©2024
FAQ
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
What do our timelines look like?
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
What do our timelines look like?
2025
Vishwa Carbon
At the forefront of India's commitment to a sustainable future stands Bharat Carbon, a mission-driven organization dedicated to developing impactful carbon projects and spearheading climate action. With a complex mission and a global audience, they required more than just marketing; they needed a foundational brand identity as powerful and clear as their purpose.
Bharat Carbon entrusted The Lost Project with this critical, all-encompassing task: to conceptualize, design, and build their entire brand identity from the ground up.
Video Production
Branding
Climate Tech
Project Goal
To build the entire Bharat Carbon brand identity from its very foundation. The core objective was to create a powerful, cohesive, and compelling brand narrative and visual language that could translate their complex mission for a diverse.
The Lost Project Results
Outcome vs. Objectives: The project was a complete success, achieving the foundational goal of creating a robust, professional, and impactful brand identity where none existed before.
Key Achievements:
A Unified, Cohesive Brand: Bharat Carbon now possesses a powerful and consistent brand identity that ensures immediate recognition and credibility across all digital and physical platforms.
Clarity of Mission: Our narrative and visual work provided them with the essential tools to clearly articulate their complex mission, making it understandable and compelling to all stakeholders.
Empowered for Global Growth: The comprehensive suite of assets has empowered the Bharat Carbon team to confidently engage in high-level business development, fundraising, and community outreach.
Overall Impact: The Lost Project didn't just deliver a portfolio of assets; we built the entire narrative and visual world for a leader in the climate action space. Bharat Carbon is now fully equipped with a world-class brand identity to drive their mission forward on the global stage.
Problem
Building a Brand from Zero: Bharat Carbon had a powerful vision but needed a tangible brand identity to match. They were starting from a blank slate, requiring a complete visual and narrative world to be built from the ground up to represent their work.
Communicating Complexity: The science and logistics behind carbon projects are intricate. The central challenge was to distill this complexity into a story that was clear, accessible, and engaging for everyone from a village leader to a Wall Street investor.
Establishing Global Credibility: To succeed on the world stage, a professional, consistent, and trustworthy brand identity was not a "nice-to-have"—it was an absolute necessity to secure partnerships, funding, and trust.


Solution
Strategic Approach: The Lost Project's strategy was to function as the core architects of the Bharat Carbon brand. We pursued a holistic and immersive approach, ensuring that every single brand element, from a video frame to a business card, would speak the same visual language and reinforce their singular, vital mission.
The Big Idea: To forge a brand identity that was both scientifically authoritative and deeply human. We aimed to create a brand that felt sophisticated and global yet was rooted in the tangible, on-the-ground impact of their work. The identity would embody their name: proudly Indian ("Bharat") and resolutely focused on global environmental stewardship ("Carbon" / ".earth").

The Lost Projects Action Plan
Deliverables & Tactics:
Video Production: We conceptualized, scripted, shot, and produced a complete library of video content, including a main brand film explaining their "why," detailed project showcases, and expert interviews.
Online Collaterals: We designed the complete visual language for their digital ecosystem, including their website a full suite of social media templates and launch content, and polished digital presentations for investor relations.
Offline Collaterals: We designed all of the brand's physical materials required for operations and outreach, including corporate stationery, print brochures, event banners and standees, and official reports.
Our Role: The Lost Project served as the sole, end-to-end creative partner, responsible for all brand strategy, narrative development, design, and production across all media.
More Works
(TLP® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
What do our timelines look like?
2025
Vishwa Carbon
At the forefront of India's commitment to a sustainable future stands Bharat Carbon, a mission-driven organization dedicated to developing impactful carbon projects and spearheading climate action. With a complex mission and a global audience, they required more than just marketing; they needed a foundational brand identity as powerful and clear as their purpose.
Bharat Carbon entrusted The Lost Project with this critical, all-encompassing task: to conceptualize, design, and build their entire brand identity from the ground up.
Video Production
Branding
Climate Tech
Project Goal
To build the entire Bharat Carbon brand identity from its very foundation. The core objective was to create a powerful, cohesive, and compelling brand narrative and visual language that could translate their complex mission for a diverse.
The Lost Project Results
Outcome vs. Objectives: The project was a complete success, achieving the foundational goal of creating a robust, professional, and impactful brand identity where none existed before.
Key Achievements:
A Unified, Cohesive Brand: Bharat Carbon now possesses a powerful and consistent brand identity that ensures immediate recognition and credibility across all digital and physical platforms.
Clarity of Mission: Our narrative and visual work provided them with the essential tools to clearly articulate their complex mission, making it understandable and compelling to all stakeholders.
Empowered for Global Growth: The comprehensive suite of assets has empowered the Bharat Carbon team to confidently engage in high-level business development, fundraising, and community outreach.
Overall Impact: The Lost Project didn't just deliver a portfolio of assets; we built the entire narrative and visual world for a leader in the climate action space. Bharat Carbon is now fully equipped with a world-class brand identity to drive their mission forward on the global stage.
Problem
Building a Brand from Zero: Bharat Carbon had a powerful vision but needed a tangible brand identity to match. They were starting from a blank slate, requiring a complete visual and narrative world to be built from the ground up to represent their work.
Communicating Complexity: The science and logistics behind carbon projects are intricate. The central challenge was to distill this complexity into a story that was clear, accessible, and engaging for everyone from a village leader to a Wall Street investor.
Establishing Global Credibility: To succeed on the world stage, a professional, consistent, and trustworthy brand identity was not a "nice-to-have"—it was an absolute necessity to secure partnerships, funding, and trust.


Solution
Strategic Approach: The Lost Project's strategy was to function as the core architects of the Bharat Carbon brand. We pursued a holistic and immersive approach, ensuring that every single brand element, from a video frame to a business card, would speak the same visual language and reinforce their singular, vital mission.
The Big Idea: To forge a brand identity that was both scientifically authoritative and deeply human. We aimed to create a brand that felt sophisticated and global yet was rooted in the tangible, on-the-ground impact of their work. The identity would embody their name: proudly Indian ("Bharat") and resolutely focused on global environmental stewardship ("Carbon" / ".earth").

The Lost Projects Action Plan
Deliverables & Tactics:
Video Production: We conceptualized, scripted, shot, and produced a complete library of video content, including a main brand film explaining their "why," detailed project showcases, and expert interviews.
Online Collaterals: We designed the complete visual language for their digital ecosystem, including their website a full suite of social media templates and launch content, and polished digital presentations for investor relations.
Offline Collaterals: We designed all of the brand's physical materials required for operations and outreach, including corporate stationery, print brochures, event banners and standees, and official reports.
Our Role: The Lost Project served as the sole, end-to-end creative partner, responsible for all brand strategy, narrative development, design, and production across all media.
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
What do our timelines look like?