2024
2024
Pune Comedy Festival
Since its inception in 2016, The Lost Project has been the festival's foundational creative partner. Our overarching goal has been to establish, grow, and cement the Pune Comedy Festival as an unmissable cultural institution. The mission involves driving ticket sales, building a year-round community, and capturing the explosive energy of the live event.
Branding
Logo Design
Branding
Logo Design
Live Event
Project Goal
Pune Comedy Festival, the city's largest and most anticipated annual comedy event.
The Lost Project Results
The Inception (2016): The initial challenge was immense: launching a major festival brand from scratch. We needed to generate massive awareness, build credibility in a competitive entertainment market, and convince thousands of people to buy tickets for a completely new and unproven event.
The Growth (Ongoing): As the festival grew, the challenges evolved. Each year, we must answer: How do we keep the brand fresh and exciting? How do we outsell the previous year? How do we leverage our growing archive of content to build unstoppable momentum? And critically, how do we keep our audience engaged and connected in the long months between festivals?
Problem
Our partnership operates on a continuous, year-long production cycle, seamlessly blending strategy and high-quality execution.
Process & Implementation:
Pre-Festival: We kick off with strategy sessions and creative concepting for the annual campaign. This phase involves producing artist announcement videos, high-energy promo shoots, and creating powerful teaser trailers by masterfully editing footage from previous years.
During Festival: We deploy full-scale, multi-camera production teams across the festival grounds. Our mission is to capture everything: every punchline from every artist, the roaring crowd reactions, exclusive behind-the-scenes moments, and candid interviews.
Post-Festival: This is where we turn raw footage into brand gold. Through meticulous post-production, we create a vast library of content, including our signature hero "after-movies," individual performance clips for social media, blooper reels, and artist testimonials.
Annual Hype Reels & After-Movies: Our flagship content pieces that encapsulate the entire festival experience and serve as the primary marketing driver for the following year.
Artist & Lineup Promos: A barrage of video content showcasing the star-studded lineup to build excitement and drive ticket sales.
Year-Round Social Content: A continuous stream of high-performing short-form videos (Reels, Shorts) repurposed from our vast content archive to keep the brand "always-on."
Our Role: As the creative partner since inception, The Lost Project has effectively served as the Pune Comedy Festival's dedicated video production arm and a key strategic consultant for its brand identity and digital marketing strategy.
Solution
Solution
Iconic Brand Establishment: Our video content has been fundamental in defining the festival's brand identity, energy, and epic scale from the very first year.
Consistent Sell-Out Success: The high-impact video campaigns have been a proven, primary driver of ticket sales, contributing directly to the festival's consistent growth and numerous sold-out editions.
A Priceless Content Archive: We have successfully built a massive and valuable library of premium comedy content, giving the festival an unparalleled advantage and a powerful "always-on" digital presence.
A Thriving Fan Community: Our year-round content strategy has cultivated a loyal and engaged community of fans who eagerly await the festival each year and interact with the brand continuously.
Our partnership operates on a continuous, year-long production cycle, seamlessly blending strategy and high-quality execution.
Process & Implementation:
Pre-Festival: We kick off with strategy sessions and creative concepting for the annual campaign. This phase involves producing artist announcement videos, high-energy promo shoots, and creating powerful teaser trailers by masterfully editing footage from previous years.
During Festival: We deploy full-scale, multi-camera production teams across the festival grounds. Our mission is to capture everything: every punchline from every artist, the roaring crowd reactions, exclusive behind-the-scenes moments, and candid interviews.
Post-Festival: This is where we turn raw footage into brand gold. Through meticulous post-production, we create a vast library of content, including our signature hero "after-movies," individual performance clips for social media, blooper reels, and artist testimonials.
Concept
Concept
Deliverables & Tactics (Video-First Focus):
Annual Hype Reels & After-Movies: Our flagship content pieces that encapsulate the entire festival experience and serve as the primary marketing driver for the following year.
Artist & Lineup Promos: A barrage of video content showcasing the star-studded lineup to build excitement and drive ticket sales.
Year-Round Social Content: A continuous stream of high-performing short-form videos (Reels, Shorts) repurposed from our vast content archive to keep the brand "always-on."
Our Role: As the creative partner since inception, The Lost Project has effectively served as the Pune Comedy Festival's dedicated video production arm and a key strategic consultant for its brand identity and digital marketing strategy.
Deliverables & Tactics (Video-First Focus):
Annual Hype Reels & After-Movies: Our flagship content pieces that encapsulate the entire festival experience and serve as the primary marketing driver for the following year.
Artist & Lineup Promos: A barrage of video content showcasing the star-studded lineup to build excitement and drive ticket sales.
Year-Round Social Content: A continuous stream of high-performing short-form videos (Reels, Shorts) repurposed from our vast content archive to keep the brand "always-on."
Our Role: As the creative partner since inception, The Lost Project has effectively served as the Pune Comedy Festival's dedicated video production arm and a key strategic consultant for its brand identity and digital marketing strategy.
Overall Impact: The Lost Project's video-first strategy is inextricably linked to the Pune Comedy Festival's success story. We have not just documented its history; we have actively crafted its narrative, helping it become a celebrated and enduring institution in India's live entertainment landscape.
More Works
(TLP® — 02)
©2024
FAQ
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
What do our timelines look like?
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
What do our timelines look like?
2024
Pune Comedy Festival
Since its inception in 2016, The Lost Project has been the festival's foundational creative partner. Our overarching goal has been to establish, grow, and cement the Pune Comedy Festival as an unmissable cultural institution. The mission involves driving ticket sales, building a year-round community, and capturing the explosive energy of the live event.
Branding
Logo Design
Live Event
Project Goal
Pune Comedy Festival, the city's largest and most anticipated annual comedy event.
The Lost Project Results
The Inception (2016): The initial challenge was immense: launching a major festival brand from scratch. We needed to generate massive awareness, build credibility in a competitive entertainment market, and convince thousands of people to buy tickets for a completely new and unproven event.
The Growth (Ongoing): As the festival grew, the challenges evolved. Each year, we must answer: How do we keep the brand fresh and exciting? How do we outsell the previous year? How do we leverage our growing archive of content to build unstoppable momentum? And critically, how do we keep our audience engaged and connected in the long months between festivals?
Problem
Our partnership operates on a continuous, year-long production cycle, seamlessly blending strategy and high-quality execution.
Process & Implementation:
Pre-Festival: We kick off with strategy sessions and creative concepting for the annual campaign. This phase involves producing artist announcement videos, high-energy promo shoots, and creating powerful teaser trailers by masterfully editing footage from previous years.
During Festival: We deploy full-scale, multi-camera production teams across the festival grounds. Our mission is to capture everything: every punchline from every artist, the roaring crowd reactions, exclusive behind-the-scenes moments, and candid interviews.
Post-Festival: This is where we turn raw footage into brand gold. Through meticulous post-production, we create a vast library of content, including our signature hero "after-movies," individual performance clips for social media, blooper reels, and artist testimonials.
Annual Hype Reels & After-Movies: Our flagship content pieces that encapsulate the entire festival experience and serve as the primary marketing driver for the following year.
Artist & Lineup Promos: A barrage of video content showcasing the star-studded lineup to build excitement and drive ticket sales.
Year-Round Social Content: A continuous stream of high-performing short-form videos (Reels, Shorts) repurposed from our vast content archive to keep the brand "always-on."
Our Role: As the creative partner since inception, The Lost Project has effectively served as the Pune Comedy Festival's dedicated video production arm and a key strategic consultant for its brand identity and digital marketing strategy.
Solution
Iconic Brand Establishment: Our video content has been fundamental in defining the festival's brand identity, energy, and epic scale from the very first year.
Consistent Sell-Out Success: The high-impact video campaigns have been a proven, primary driver of ticket sales, contributing directly to the festival's consistent growth and numerous sold-out editions.
A Priceless Content Archive: We have successfully built a massive and valuable library of premium comedy content, giving the festival an unparalleled advantage and a powerful "always-on" digital presence.
A Thriving Fan Community: Our year-round content strategy has cultivated a loyal and engaged community of fans who eagerly await the festival each year and interact with the brand continuously.
Our partnership operates on a continuous, year-long production cycle, seamlessly blending strategy and high-quality execution.
Process & Implementation:
Pre-Festival: We kick off with strategy sessions and creative concepting for the annual campaign. This phase involves producing artist announcement videos, high-energy promo shoots, and creating powerful teaser trailers by masterfully editing footage from previous years.
During Festival: We deploy full-scale, multi-camera production teams across the festival grounds. Our mission is to capture everything: every punchline from every artist, the roaring crowd reactions, exclusive behind-the-scenes moments, and candid interviews.
Post-Festival: This is where we turn raw footage into brand gold. Through meticulous post-production, we create a vast library of content, including our signature hero "after-movies," individual performance clips for social media, blooper reels, and artist testimonials.
Concept
Deliverables & Tactics (Video-First Focus):
Annual Hype Reels & After-Movies: Our flagship content pieces that encapsulate the entire festival experience and serve as the primary marketing driver for the following year.
Artist & Lineup Promos: A barrage of video content showcasing the star-studded lineup to build excitement and drive ticket sales.
Year-Round Social Content: A continuous stream of high-performing short-form videos (Reels, Shorts) repurposed from our vast content archive to keep the brand "always-on."
Our Role: As the creative partner since inception, The Lost Project has effectively served as the Pune Comedy Festival's dedicated video production arm and a key strategic consultant for its brand identity and digital marketing strategy.
Overall Impact: The Lost Project's video-first strategy is inextricably linked to the Pune Comedy Festival's success story. We have not just documented its history; we have actively crafted its narrative, helping it become a celebrated and enduring institution in India's live entertainment landscape.
More Works
(TLP® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
What do our timelines look like?
2024
Pune Comedy Festival
Since its inception in 2016, The Lost Project has been the festival's foundational creative partner. Our overarching goal has been to establish, grow, and cement the Pune Comedy Festival as an unmissable cultural institution. The mission involves driving ticket sales, building a year-round community, and capturing the explosive energy of the live event.
Branding
Logo Design
Live Event
Project Goal
Pune Comedy Festival, the city's largest and most anticipated annual comedy event.
The Lost Project Results
The Inception (2016): The initial challenge was immense: launching a major festival brand from scratch. We needed to generate massive awareness, build credibility in a competitive entertainment market, and convince thousands of people to buy tickets for a completely new and unproven event.
The Growth (Ongoing): As the festival grew, the challenges evolved. Each year, we must answer: How do we keep the brand fresh and exciting? How do we outsell the previous year? How do we leverage our growing archive of content to build unstoppable momentum? And critically, how do we keep our audience engaged and connected in the long months between festivals?
Problem
Our partnership operates on a continuous, year-long production cycle, seamlessly blending strategy and high-quality execution.
Process & Implementation:
Pre-Festival: We kick off with strategy sessions and creative concepting for the annual campaign. This phase involves producing artist announcement videos, high-energy promo shoots, and creating powerful teaser trailers by masterfully editing footage from previous years.
During Festival: We deploy full-scale, multi-camera production teams across the festival grounds. Our mission is to capture everything: every punchline from every artist, the roaring crowd reactions, exclusive behind-the-scenes moments, and candid interviews.
Post-Festival: This is where we turn raw footage into brand gold. Through meticulous post-production, we create a vast library of content, including our signature hero "after-movies," individual performance clips for social media, blooper reels, and artist testimonials.
Annual Hype Reels & After-Movies: Our flagship content pieces that encapsulate the entire festival experience and serve as the primary marketing driver for the following year.
Artist & Lineup Promos: A barrage of video content showcasing the star-studded lineup to build excitement and drive ticket sales.
Year-Round Social Content: A continuous stream of high-performing short-form videos (Reels, Shorts) repurposed from our vast content archive to keep the brand "always-on."
Our Role: As the creative partner since inception, The Lost Project has effectively served as the Pune Comedy Festival's dedicated video production arm and a key strategic consultant for its brand identity and digital marketing strategy.
Solution
Iconic Brand Establishment: Our video content has been fundamental in defining the festival's brand identity, energy, and epic scale from the very first year.
Consistent Sell-Out Success: The high-impact video campaigns have been a proven, primary driver of ticket sales, contributing directly to the festival's consistent growth and numerous sold-out editions.
A Priceless Content Archive: We have successfully built a massive and valuable library of premium comedy content, giving the festival an unparalleled advantage and a powerful "always-on" digital presence.
A Thriving Fan Community: Our year-round content strategy has cultivated a loyal and engaged community of fans who eagerly await the festival each year and interact with the brand continuously.
Our partnership operates on a continuous, year-long production cycle, seamlessly blending strategy and high-quality execution.
Process & Implementation:
Pre-Festival: We kick off with strategy sessions and creative concepting for the annual campaign. This phase involves producing artist announcement videos, high-energy promo shoots, and creating powerful teaser trailers by masterfully editing footage from previous years.
During Festival: We deploy full-scale, multi-camera production teams across the festival grounds. Our mission is to capture everything: every punchline from every artist, the roaring crowd reactions, exclusive behind-the-scenes moments, and candid interviews.
Post-Festival: This is where we turn raw footage into brand gold. Through meticulous post-production, we create a vast library of content, including our signature hero "after-movies," individual performance clips for social media, blooper reels, and artist testimonials.
Concept
Deliverables & Tactics (Video-First Focus):
Annual Hype Reels & After-Movies: Our flagship content pieces that encapsulate the entire festival experience and serve as the primary marketing driver for the following year.
Artist & Lineup Promos: A barrage of video content showcasing the star-studded lineup to build excitement and drive ticket sales.
Year-Round Social Content: A continuous stream of high-performing short-form videos (Reels, Shorts) repurposed from our vast content archive to keep the brand "always-on."
Our Role: As the creative partner since inception, The Lost Project has effectively served as the Pune Comedy Festival's dedicated video production arm and a key strategic consultant for its brand identity and digital marketing strategy.
Overall Impact: The Lost Project's video-first strategy is inextricably linked to the Pune Comedy Festival's success story. We have not just documented its history; we have actively crafted its narrative, helping it become a celebrated and enduring institution in India's live entertainment landscape.
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
What do our timelines look like?