2024
2024
ARK
We partnered with Ark by Shivani to develop a comprehensive rebranding strategy focused on two key areas.
Brand Re-design
Social Media Marketing
Social Media
Re-Branding
Social Media
Re-Branding
Cosmetics
Project Goal
We proposed a brand name that would resonate across a national audience while retaining a connection to its natural skincare essence. We explored various options and collaboratively arrived at a new name that effectively conveyed the brand's values. We revamped Ark by Shivani's social media presence with a fresh and professional design.
The Lost Project Results
National Brand Recognition: The new brand name and social media redesign have significantly improved Ark by Shivani's visibility beyond Maharashtra. They are now attracting a national customer base.
Enhanced Brand Image: The professional design and engaging content project a more established and trustworthy brand image, fostering customer confidence.
Increased Brand Awareness: The rebranding strategy has generated significant interest in Ark by Shivani, leading to a rise in social media engagement and brand awareness.
Problem
Ark by Shivani faced several creative and strategic challenges that The Lost Project was poised to solve:
Maintaining Brand Consistency: A key challenge was to introduce a fresh, contemporary look for the new range that felt innovative yet seamlessly integrated with Ark by Shivani's established and respected brand identity.
Highlighting Natural Ingredients: The packaging needed to go beyond mere aesthetics; it had to effectively and intuitively communicate the natural, organic essence of the products within, fostering trust and appeal.
Creating a Memorable Visual Identity: The rebrand aimed to create a visually striking, sophisticated, and memorable identity that would not only stand out on shelves but also deeply resonate with consumers, making the new range instantly recognizable.
Solution
Solution
1. Packaging Design:
Minimalist Aesthetic: The new packaging adopted a minimalist design approach, emphasizing clean lines and a clutter-free look.
Natural Color Palette: Earthy tones and soft pastels were used to reflect the natural ingredients and organic nature of the products.
Transparent Packaging: Transparent packaging allowed consumers to see the natural ingredients inside, enhancing transparency and trust.
Elegant Typography: A refined and elegant typeface was chosen to complement the minimalist design and enhance readability.
2. Branding Elements:
Brand Logo: The existing brand logo was retained, but the typeface and color palette were updated to align with the new packaging design.
Brand Messaging: The brand messaging focused on the benefits of natural skincare, emphasizing the connection between nature and beauty.
Visual Identity: A consistent visual identity was established across all marketing materials, including social media, website, and print advertising.
The Lost Project meticulously brought the rebranding strategy to life through a phased approach:
Process & Implementation: Our team undertook an immersive design process, starting with understanding Ark by Shivani's core values, moving through concept development, iterative design refinements based on client feedback, and finalization of all packaging and branding elements.
Deliverables & Tactics:
Delivery of a complete suite of new product packaging designs.
Provision of an updated brand logo with new typeface and color specifications.
Development of core brand messaging pillars for the new range.
Creation of a comprehensive visual identity guide to ensure consistent application.
Consultation on the rollout of the new branding across Ark by Shivani's digital and physical marketing channels.
Our Role: The Lost Project spearheaded the creative and strategic direction for the entire rebranding of the new product range, ensuring that every element worked cohesively to achieve the client's objectives.
The Lost Projects Action Plan
The Lost Projects Action Plan
Social Media Redesign: We revamped Ark by Shivani's social media presence with a fresh and professional design. This included:
New Logo Design: We created a new logo that reflects the brand's natural ingredients and translates well across digital platforms.
Cohesive Branding: We developed a consistent color palette, typography, and imagery for all social media platforms, creating a recognizable and unified brand identity.
Engaging Content Strategy: We crafted compelling content that highlights the benefits of Ark by Shivani's natural skincare products and resonates with the utility of a wider Indian audience.
Social Media Redesign: We revamped Ark by Shivani's social media presence with a fresh and professional design. This included:
New Logo Design: We created a new logo that reflects the brand's natural ingredients and translates well across digital platforms.
Cohesive Branding: We developed a consistent color palette, typography, and imagery for all social media platforms, creating a recognizable and unified brand identity.
Engaging Content Strategy: We crafted compelling content that highlights the benefits of Ark by Shivani's natural skincare products and resonates with the utility of a wider Indian audience.
The rebranding initiative for Ark by Shivani's new product range, led by The Lost Project, yielded significant positive outcomes:
Outcome vs. Objectives: The project was a resounding success. The new packaging and branding successfully elevated Ark by Shivani's image, resonated powerfully with consumers, and seamlessly aligned with the brand's cherished values, fully achieving the initial brief.
Key Achievements:
Increased Brand Awareness: The distinctive new packaging and cohesive branding efforts significantly boosted brand awareness and recognition in the market.
Enhanced Brand Perception: The rebrand successfully positioned Ark by Shivani as a premium, sophisticated, and trustworthy natural skincare brand.
Improved Sales & Customer Satisfaction: The appealing new look and feel contributed directly to increased sales figures and higher levels of customer satisfaction.
Positive Customer Feedback: The client received overwhelmingly positive feedback from customers, who lauded the fresh, modern, and natural aesthetic of the rebranded product line.
Overall Impact: By strategically focusing on a minimalist design ethos, effectively highlighting natural ingredients, and forging a strong, memorable brand identity, The Lost Project's rebranding efforts have successfully positioned Ark by Shivani for sustained future growth and continued success in the competitive skincare market.
More Works
(TLP® — 02)
©2024
FAQ
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
What do our timelines look like?
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
What do our timelines look like?
2024
ARK
We partnered with Ark by Shivani to develop a comprehensive rebranding strategy focused on two key areas.
Brand Re-design
Social Media Marketing
Social Media
Re-Branding
Cosmetics
Project Goal
We proposed a brand name that would resonate across a national audience while retaining a connection to its natural skincare essence. We explored various options and collaboratively arrived at a new name that effectively conveyed the brand's values. We revamped Ark by Shivani's social media presence with a fresh and professional design.
The Lost Project Results
National Brand Recognition: The new brand name and social media redesign have significantly improved Ark by Shivani's visibility beyond Maharashtra. They are now attracting a national customer base.
Enhanced Brand Image: The professional design and engaging content project a more established and trustworthy brand image, fostering customer confidence.
Increased Brand Awareness: The rebranding strategy has generated significant interest in Ark by Shivani, leading to a rise in social media engagement and brand awareness.
Problem
Ark by Shivani faced several creative and strategic challenges that The Lost Project was poised to solve:
Maintaining Brand Consistency: A key challenge was to introduce a fresh, contemporary look for the new range that felt innovative yet seamlessly integrated with Ark by Shivani's established and respected brand identity.
Highlighting Natural Ingredients: The packaging needed to go beyond mere aesthetics; it had to effectively and intuitively communicate the natural, organic essence of the products within, fostering trust and appeal.
Creating a Memorable Visual Identity: The rebrand aimed to create a visually striking, sophisticated, and memorable identity that would not only stand out on shelves but also deeply resonate with consumers, making the new range instantly recognizable.
Solution
1. Packaging Design:
Minimalist Aesthetic: The new packaging adopted a minimalist design approach, emphasizing clean lines and a clutter-free look.
Natural Color Palette: Earthy tones and soft pastels were used to reflect the natural ingredients and organic nature of the products.
Transparent Packaging: Transparent packaging allowed consumers to see the natural ingredients inside, enhancing transparency and trust.
Elegant Typography: A refined and elegant typeface was chosen to complement the minimalist design and enhance readability.
2. Branding Elements:
Brand Logo: The existing brand logo was retained, but the typeface and color palette were updated to align with the new packaging design.
Brand Messaging: The brand messaging focused on the benefits of natural skincare, emphasizing the connection between nature and beauty.
Visual Identity: A consistent visual identity was established across all marketing materials, including social media, website, and print advertising.
The Lost Project meticulously brought the rebranding strategy to life through a phased approach:
Process & Implementation: Our team undertook an immersive design process, starting with understanding Ark by Shivani's core values, moving through concept development, iterative design refinements based on client feedback, and finalization of all packaging and branding elements.
Deliverables & Tactics:
Delivery of a complete suite of new product packaging designs.
Provision of an updated brand logo with new typeface and color specifications.
Development of core brand messaging pillars for the new range.
Creation of a comprehensive visual identity guide to ensure consistent application.
Consultation on the rollout of the new branding across Ark by Shivani's digital and physical marketing channels.
Our Role: The Lost Project spearheaded the creative and strategic direction for the entire rebranding of the new product range, ensuring that every element worked cohesively to achieve the client's objectives.
The Lost Projects Action Plan
Social Media Redesign: We revamped Ark by Shivani's social media presence with a fresh and professional design. This included:
New Logo Design: We created a new logo that reflects the brand's natural ingredients and translates well across digital platforms.
Cohesive Branding: We developed a consistent color palette, typography, and imagery for all social media platforms, creating a recognizable and unified brand identity.
Engaging Content Strategy: We crafted compelling content that highlights the benefits of Ark by Shivani's natural skincare products and resonates with the utility of a wider Indian audience.
The rebranding initiative for Ark by Shivani's new product range, led by The Lost Project, yielded significant positive outcomes:
Outcome vs. Objectives: The project was a resounding success. The new packaging and branding successfully elevated Ark by Shivani's image, resonated powerfully with consumers, and seamlessly aligned with the brand's cherished values, fully achieving the initial brief.
Key Achievements:
Increased Brand Awareness: The distinctive new packaging and cohesive branding efforts significantly boosted brand awareness and recognition in the market.
Enhanced Brand Perception: The rebrand successfully positioned Ark by Shivani as a premium, sophisticated, and trustworthy natural skincare brand.
Improved Sales & Customer Satisfaction: The appealing new look and feel contributed directly to increased sales figures and higher levels of customer satisfaction.
Positive Customer Feedback: The client received overwhelmingly positive feedback from customers, who lauded the fresh, modern, and natural aesthetic of the rebranded product line.
Overall Impact: By strategically focusing on a minimalist design ethos, effectively highlighting natural ingredients, and forging a strong, memorable brand identity, The Lost Project's rebranding efforts have successfully positioned Ark by Shivani for sustained future growth and continued success in the competitive skincare market.
More Works
(TLP® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
What do our timelines look like?
2024
ARK
We partnered with Ark by Shivani to develop a comprehensive rebranding strategy focused on two key areas.
Brand Re-design
Social Media Marketing
Social Media
Re-Branding
Cosmetics
Project Goal
We proposed a brand name that would resonate across a national audience while retaining a connection to its natural skincare essence. We explored various options and collaboratively arrived at a new name that effectively conveyed the brand's values. We revamped Ark by Shivani's social media presence with a fresh and professional design.
The Lost Project Results
National Brand Recognition: The new brand name and social media redesign have significantly improved Ark by Shivani's visibility beyond Maharashtra. They are now attracting a national customer base.
Enhanced Brand Image: The professional design and engaging content project a more established and trustworthy brand image, fostering customer confidence.
Increased Brand Awareness: The rebranding strategy has generated significant interest in Ark by Shivani, leading to a rise in social media engagement and brand awareness.
Problem
Ark by Shivani faced several creative and strategic challenges that The Lost Project was poised to solve:
Maintaining Brand Consistency: A key challenge was to introduce a fresh, contemporary look for the new range that felt innovative yet seamlessly integrated with Ark by Shivani's established and respected brand identity.
Highlighting Natural Ingredients: The packaging needed to go beyond mere aesthetics; it had to effectively and intuitively communicate the natural, organic essence of the products within, fostering trust and appeal.
Creating a Memorable Visual Identity: The rebrand aimed to create a visually striking, sophisticated, and memorable identity that would not only stand out on shelves but also deeply resonate with consumers, making the new range instantly recognizable.
Solution
1. Packaging Design:
Minimalist Aesthetic: The new packaging adopted a minimalist design approach, emphasizing clean lines and a clutter-free look.
Natural Color Palette: Earthy tones and soft pastels were used to reflect the natural ingredients and organic nature of the products.
Transparent Packaging: Transparent packaging allowed consumers to see the natural ingredients inside, enhancing transparency and trust.
Elegant Typography: A refined and elegant typeface was chosen to complement the minimalist design and enhance readability.
2. Branding Elements:
Brand Logo: The existing brand logo was retained, but the typeface and color palette were updated to align with the new packaging design.
Brand Messaging: The brand messaging focused on the benefits of natural skincare, emphasizing the connection between nature and beauty.
Visual Identity: A consistent visual identity was established across all marketing materials, including social media, website, and print advertising.
The Lost Project meticulously brought the rebranding strategy to life through a phased approach:
Process & Implementation: Our team undertook an immersive design process, starting with understanding Ark by Shivani's core values, moving through concept development, iterative design refinements based on client feedback, and finalization of all packaging and branding elements.
Deliverables & Tactics:
Delivery of a complete suite of new product packaging designs.
Provision of an updated brand logo with new typeface and color specifications.
Development of core brand messaging pillars for the new range.
Creation of a comprehensive visual identity guide to ensure consistent application.
Consultation on the rollout of the new branding across Ark by Shivani's digital and physical marketing channels.
Our Role: The Lost Project spearheaded the creative and strategic direction for the entire rebranding of the new product range, ensuring that every element worked cohesively to achieve the client's objectives.
The Lost Projects Action Plan
Social Media Redesign: We revamped Ark by Shivani's social media presence with a fresh and professional design. This included:
New Logo Design: We created a new logo that reflects the brand's natural ingredients and translates well across digital platforms.
Cohesive Branding: We developed a consistent color palette, typography, and imagery for all social media platforms, creating a recognizable and unified brand identity.
Engaging Content Strategy: We crafted compelling content that highlights the benefits of Ark by Shivani's natural skincare products and resonates with the utility of a wider Indian audience.
The rebranding initiative for Ark by Shivani's new product range, led by The Lost Project, yielded significant positive outcomes:
Outcome vs. Objectives: The project was a resounding success. The new packaging and branding successfully elevated Ark by Shivani's image, resonated powerfully with consumers, and seamlessly aligned with the brand's cherished values, fully achieving the initial brief.
Key Achievements:
Increased Brand Awareness: The distinctive new packaging and cohesive branding efforts significantly boosted brand awareness and recognition in the market.
Enhanced Brand Perception: The rebrand successfully positioned Ark by Shivani as a premium, sophisticated, and trustworthy natural skincare brand.
Improved Sales & Customer Satisfaction: The appealing new look and feel contributed directly to increased sales figures and higher levels of customer satisfaction.
Positive Customer Feedback: The client received overwhelmingly positive feedback from customers, who lauded the fresh, modern, and natural aesthetic of the rebranded product line.
Overall Impact: By strategically focusing on a minimalist design ethos, effectively highlighting natural ingredients, and forging a strong, memorable brand identity, The Lost Project's rebranding efforts have successfully positioned Ark by Shivani for sustained future growth and continued success in the competitive skincare market.
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
What do our timelines look like?